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Aflac Names New Marketing Chief 

BrandWeek - Oct 04 1:17 PM
BOSTON -- Aflac has named Jeffrey M. Herbert to the newly created position of CMO, it was announced Tuesday.

Aflac Hires Chief Marketer 
AdWeek - Oct 04 7:20 AM
NEW YORK Aflac said it has hired Jeff Herbert in the new position of svp, chief marketing officer, effective immediately.

Hebert to head Aflac marketing 
Columbus Ledger-Enquirer - Oct 04 7:35 AM
In hopes of pushing Aflac's recognition beyond its widely familiar duck icon, Aflac has appointed former Coca-Cola Company marketing executive Jeff Herbert to the newly created position of senior vice president, chief marketing officer.

Aflac creates CMO position, taps Herbert 
bizjournals.com via Yahoo! Finance - Oct 03 8:07 AM
Aflac Inc. has hired Coca-Cola marketing veteran Jeffrey M. Herbert to be its first chief marketing officer.

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AFLAC Incorporated
Type Public (NYSE: AFL)
Founded 1955
Headquarters Columbus, Georgia, USA
Key people Daniel P. Amos, flac Chairman & CEO
Industry Accident & Health Insurance
Products Supplemental Health and Life Insurance
Revenue $14.363 billion USD (2005)
Operating income $2.249 billion afflac USD (2005)
Net income $1.483 billion USD (2005)
Employees 6,970 (2006)
Website www.aflac.com

Aflac Incorporated (NYSE: AFL, aflec TYO: 8686 ) is an American insurance company that acts as a management company; overseeing alfac the operations of its subsidiaries by providing management services and arlac making capital available. It aflc derives most of its revenue from supplemental health and life insurance.

Contents

  • 1 About AFLAC
  • 2 Aflac alac Duck
  • 3 Awards for diversity
  • 4 External links

About AFLAC

AFLAC was aaflac founded by three brothers, John, Paul, and Bill Amos in 1955 aflca in Columbus, Georgia. The company's corporate name was formerly American Family Life Assurance Company, but in 1990 the acronym was formally adopted as aflac advertising risky move humorous the legal name. The official name on the firm's Web site, and aflac lobby in new york for legally selling insurance, is the American Family aflac Life Assurance Company of Columbus (not to be confused with aflac insurance American Family Insurance).

Aflac has three realms of operations: New York State, the rest of aflac duck the United States, and Japan (where they still use the term "American Family" in its supplemental insurance aflac commercials).

At the end of 2004, the corporation's total supplemental health insurance like aflac assets were more than $59 billion. They offer insurance coverage for accidents/disabilities, cancer, short-term disabilities, hospital intensive care, hospital confinement indemnity, long-term care, hospital confinement sickness aflac insurance supplemental aflac supplemental insurance indemnity, long-term care, specified health event, life, vision, and dental. They cater mainly to businesses aflac individual supplemental insurance toledo ohio (specifically small business owners, for their employees), and the company's trademark is that these employee benefits and sell aflac supplemental insurance insurance policies come at no cost to aflac commercials the business owner whatsoever.

In 2005, the logo was changed to incorporate its famous duck, which features prominently in its advertising.

greg peavey aflac pitcher
Aflac's old logo

Aflac Duck

Aflac has become much more famous and well known in recent times with their aflac insurance leader supplemental famous Aflac duck commercials (with Gilbert Gottfried providing the voice) on aflac and supplemental insurance television which started airing in December of 1999. The duck concept, as well as all of aflac dashboard project the commercials to date, were created aflac supplemental health insurance by The Kaplan Thaler Group, an advertising agency based in New York City. greg peavey aflac Struggling to come up with a concept to make the big but relatively obscure insurance company's name memorable, rising health insurance costs supplemental aflac art director Eric David stumbled upon the duck idea by walking around at lunchtime while uttering "Aflac, Aflac" and realizing how aflac dental insurance much it sounded like a duck quack. The aflac supplemental insurance plans Aflac duck character has now starred aflac health insurance in many different commercials, due in part to the company's raised assets in the years since his introduction.

The Aflac duck

The effect rising health insurance supplemental aflac is created through aflac supplemental insurance for seniors a combination of footage of real ducks, CGI effects, and life-like puppets aflac japan for close-ups. Most commercials feature the people discussing the short-term disability insurance that Aflac provides but aflac disability insurance with the people unable to remember the name of the company aflac commercial and the duck "quacking" the company name to jog their memory. The duck also has an extremely aflac accident insurance explosive temper which leads him to angered outbursts that invariably backfire on him. Misfortunes aflac duck commercial befalling the Aflac duck include falling off the Grand Canyon, aflac duck golf club cover getting hit by a train, sliding off a snowy rooftop and right aflac duck roller coaster onto a snowman, getting placed on an intense roller coaster, and having a car aflac agents lawton oklahoma fall on him.

There have also been some celebrities to star in the ads, such as Chevy Chase, Yogi aflac duck sound Berra, Donald Trump's wife Melania Trump, and the United aflac cancer insurance States Olympic synchronized swimming team. (Berra's ad takes place in a barber shop and features three aflac stock report new Yogiisms:

"It's the one you really aflac case analysis need to have -- if you don't have it -- that's why you need it"
"If you get hurt aflac claims and miss work, it won't hurt to miss work"
"They give you cash, which is just aflac dental as good as money."

(Technically speaking, they aflac short term disability insurance 2cterms were intentionally conceived as Yogiisms, and thus they aren't "true" yogiisms.)

The duck has even appeared in Lemony Snicket's A Series of aflac stock ticker Unfortunate Events, although instead aflac wav of saying 'Aaaa-Flack!', it just says 'Aaaaa!' Aflac also did a commercial advertising both Aflac community aflac employee add livelink and Lemony Snicket's A Series of Unfortunate Events. On that commercial only is the accounting aflac american association career job not project voice revealed of the duck yelling "Aaaa-Flack!". The duck is in aflac business cards the scene where the stove falls on the boat. The Aflac duck also appears in commercials in Japan, though with aflac headquarters message untitled worldwide a slightly different voice quacking "Aflac!". Many of the commercials also feature Earl aflac insurance company Billings, who plays the recurring character at the end that gives the duck a aflac pros and cons baffled look.

Awards for diversity

Aflac was named one of the 100 Best aflac report stock Companies for Working Mothers in 2004 by Working Mothers magazine. 28% of aflac sounds Aflac executives are women. Of working for aflac them, 24% are women of color.

In 2004, Aflac was named by Fortune magazine as the eighth most admired company in the ad aflac campaign describe duck that use life and health insurance sector in its aflac blog annual listing of "America's Most Admired Companies."

External links

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